Ideal Home Show 2024
We’re excited to announce we have two pop-up opportunities for 2024 at the Ideal Home Show.
We’re creating an I Do Handmade Small Biz Village, which will be full of handmade brands at both the Ideal Home Show in Scotland in May 2024 AND the Christmas Ideal Home Show in London in November 2024!
24-27 May 2024:
Ideal Home Show – Glasgow SEC Arena
27 Nov – 1 Dec 2024:
Christmas Ideal Home Show – Olympia London
Tell Me More
We will be creating an I Do Handmade Small Biz Village branded zone at both exhibitions in Scotland and London. The village will be home to 24 handmade brands offering a variety of talent and bespoke gift ideas.
This pop-up will be a flexible opportunity for small businesses, apply for a stall for just one day, or for every day! The aim of this pop-up is to help reduce the price of selling in this environment for small businesses, to see if this show is worth a future investment for your own kiosk.
Each Small Business…
- Will have their own named stall, selling their own products in a similar fashion to typical markets and fairs
- Will take payments directly at their stall, from the customer using their own wireless payment readers e.g Dojo or Sumup (aff. link)
- Will set up their stall in the morning from 8am before opening to the public, creating a professional looking display (unfortunately there will be no access the night before) and pack up their stall at 5pm
- Will take home 100% of your takings of whatever you sell
About the stalls
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We will be using the same stall furniture you see pictured here for both events in Scotland and London.
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Each small business will have one brown wooden stall unit pictured
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Each stall will have the business’ name printed and displayed above them
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Each stall will also have an ‘I Do Handmade Small Biz Village’ logo on the front, in the middle like on the blue wooden picture, slightly smaller than the ‘Phat Pastry Co’ logo (please note our stalls will be brown not blue)
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The stall measures 1.8m wide, 90cm high, 61cm deep
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When behind the stall, each stall has open storage underneath. This storage space will be for all your belongings, stock and personal items on the day (there is no other storage facility) Please ensure everything you bring will fit underneath neatly, and does not post a trip hazard)
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Every stall at The Ideal Home Show must have lighting, therefore each stall will have fairy lights and/or other wireless lighting strips (exact type to be confirmed), you are welcome to bring your own wireless lights in addition
What products can be sold at The Small Biz Village?
Despite it being called the Ideal Home Show, this national show is home to products from across the board. This includes jewellery, beauty, stationery, clothing (although please note there is not enough space to bring along clothing rails). The more unique your products the better. We envisage the village to be a selection of artisan handmade products not easily found on the high street.
What products cannot be sold at The Small Biz Village?
The only product type which we are not allowed to sell at the village is food and drink products on site. This is due to there being a dedicated space for food and drink vendors unfortunately not near our location. HOWEVER stallholders can sell food and drinks products if it’s taking orders for future bookings e.g wedding cake orders or a coffee subscription box – these are allowed. We just can’t sell physical food or drink related products that would be given to the customer that day.
Why pop-up with us at The Ideal Home Show?
Booking your own booth at these renowned national shows can cost businesses anything from £2000 up to £10,000+ to take part. You are usually responsible to fit out your booth with furniture, walls, carpet, electricity, branding, and have to be there 5 days in a row, which can be difficult for business owners with families and other responsibilities.
This concept we are creating is designed to help handmade brands pay less, offer flexibility and the chance to test this sales environment with less financial risk, to know if this is a successful sales environment for your handmade brand.
Ideal Home Show Scotland:
Visitor numbers in 2023:
Fri – 6,000
Sat – 9,100
Sun – 8,500
Mon – 5,100
Christmas Ideal Home Show London:
Visitor numbers in 2023:
Wed – 9,600
Thu -12,100
Fri – 10,900
Sat – 11,050
Sun – 10,900
Prices
Date and opening times
Fri 24 May – 10am-5pm
Sat 25 May – 10am-5pm
Sun 26 May – 10am-5pm
Mon 27 May Bank Hol – 10am-5pm
Price per day for a stall at The Ideal Home Show Scotland
£300
£400
£400
£250
Date and opening times & price per stall
Fri 24 May – 10am-5pm, £300
Sat 25 May – 10am-5pm, £400
Sun 26 May – 10am-5pm, £400
Mon 27 May Bank Hol – 10am-5pm, £250
Free parking is available for exhibitors in Scotland
Date and opening times
Wed 27 Nov – 9am-5pm
Thur 28 Nov – 9am-5pm
Fri 29 Nov – 9am-5pm
Sat 30 Nov – 9am-5pm
Sun 1 Dec – 9am-5pm
Price per day for a stall at The Christmas Ideal Home Show London
£500
£600
£650
£750
£750
Date, opening times & Price per stall
Wed 27 Nov – 9am-5pm, £500
Thur 28 Nov – 9am-5pm, £600
Fri 29 Nov – 9am-5pm, £650
Sat 30 Nov – 9am-5pm, £750
Sun 1 Dec – 9am-5pm, £750
Parking £30 per day for cars (lorries additional cost) in London
Any rules about having a stall at The Ideal Home Show?
- Your business is based in the UK
- You must sell handmade products, either made by yourself or someone else. Your products must have some element of personalisation done by hand. Items which have been bought from a manufacturer/wholesalers will not be allowed to be sold here. The Small Biz Village will be for handmade artisan brands. Not sure you fit the bill? Drop us a message and we can let you know.
- You’ll need to have minimum £1m public liability insurance valid on the date(s) you book (If you don’t have public liability insurance, Events Insurance or Protectivity offer one-day policies from £30)
- Due to the extensive work involved, once stall bookings are confirmed, they are non-exchangeable, non-refundable. If you are unable to attend for any reason, and know a brand that can take your space, get in touch and we will do all we can to help. Please note the new brand, will need to sell a product that does not clash with anyone already registered. An admin fee may also apply if we need to re-print signage with their name on.
- No children can be brought with you or behind the stalls, everyone must be aged 16+, children are of course able to visit you at the event (ticket would need to be purchased)
- No music/ lit candles/ burning of incense/ handwritten paper signs or unprofessional signage.
- Two people max behind each stall at any time, you are welcome to have additional staff rotate throughout the day. We will ask you for a list of all attendees working at your stall in advance of the event.
- Stalls must be hosted by one brand only, unfortunately two companies cannot share a stall.
- Unfortunately no floor standing clothing rails or pull up banners can be brought, everything needs to go on top of your stall.
- Finally, you will need to be set up promptly for spot checks by Ideal Home Show management at the opening hours (10am for Scotland, 9am for London), and your stall will need to be open until closing at 5pm. You cannot leave earlier than 5pm.
How to apply for a stall
Step 1
Complete this application form
Step 2
Once you have completed the application form please wait up to 14 days to hear from us with an outcome of your application. We will respond to every application we receive.
If your application is successful, you will be emailed a payment link to go ahead and book the dates that are available for your brand (please note it may not be all of your chosen days).
Payment plans will be available to help spread the cost. For Scotland, spread the cost across 3 monthly payments using Klarna. For London, pay 15% to confirm your booking, then spread the remaining balance across 8 monthly payments.
FAQ’s
Can I book more than one day?
Yes you are welcome to book as many days as you would like. Do this by answering the relevant question on the application form. If you are new to selling in this environment book the number of days you feel comfortable with, these events are a big investment so do what is right for your brand. Be aware if you have one unsuccessful day of sales, we do not offer any refunds or exchanges due to the extensive work that has gone into planning this event
If booking more than one day, can I leave stock there over night
If booked in for the next consecutive day, you will be able to leave your display/stock, on/in their stall (this will not be lockable), anything left is left at your own risk. The venue is manned by security through the night and it is common for kiosks to be left with shelves full of stock. We highly recommend you bringing a sheet to go over your stall over night.
What branding/signage can I bring?
You are welcome to bring along any branding/flyers/signage etc as long as it can sit on top of your stall and not on the floor (nothing can be stuck to the sides of your stall) Unfortunately no floor-standing pull up banners can be brought.
Can I bring small pieces of furniture/shelves to display our stock on?
Yes, you are welcome to bring your own shelving/decor, everything will need to sit on top of your stall to create a professional looking display. Unfortunately nothing can go on the floor. Feel free to bring fairy lights, greenery or garlands (ensuring maximum height is no higher than 60cm and everything is securely in place with no risk of falling)
Is there electricity?
There will be one socket which will be used for the lighting at the village and phone chargers which you are welcome to use. The wattage is very low, so cannot be overloaded with any other devices. Therefore anything else you need will need to be available wirelessly. You are welcome to bring your own source of power, providing it all goes under your stall with no trailing wires
How many people will be at The Ideal Home Show?
Over 30,000 are expected at Scotland’s show and over 50,000 are expected at London’s show. Over 75% of visitors, come ready to shop, wanting to find unique gift and accessories
Is a table provided?
Yes, a market stall is provided, check out the photo above of what it will look like. 1.8m wide, 90cm high, 61cm deep. We will print your business name to go in the top panel (no cost for this). The only thing you need to bring is your stock and any decor to make your stall stand out. We will be arranging the carpet, lights and electricity.
How much stock will I need?
Tricky one to answer, to play safe, if you get close to running out of stock, maybe come with a mechanism already in place for customers to be able to pay on the day, but offer to post it to them after the event. This will help ensure your stall always looks full, and also help you capture customer data (follow GDPR guidelines) for future sales!
When can I set up my stall?
Arrive in the morning from 7.45am to set up your stall for that day. The show opens to the public from 10am in Scotland, and 9am in London. If you are trading the following day, you are welcome to leave your stall and stock set up overnight. Please bring a cloth to go over your table if this is the case, everything is left at your own risk, however the venue has 24/7 security
What if I need to cancel my booking?
Due to the extensive planning involved, stall bookings are non-refundable. If you are unable to attend, and know a brand that can take your space, get in touch and we will do all we can to help. Please note the new brand, will need to sell a product that does not clash with anyone already registered. An admin fee may also apply if we need to re-print signage with their name on
Is the Ideal Home Show a trade show/ B2B event?
The Ideal Home Show is a B2C event, with majority of attendees buying products for themselves or loved ones. It isn’t a trade show, however you never know where visitors work or know, and the opportunities that might come from it.
But I don't sell home related products?
The Ideal Home Show has become a national shopping destination. Despite it’s name, you will find all sort of products there, from jewellery, to beauty, to stationery etc.
Is there a discount for booking more than 1 day?
Yes, a 10% discount will be automatically applied at checkout, if you book 2+ dates which include at least one weekday