There’s a funny thing that happens in business: everyone thinks they know their audience. Or at least, they think they have a pretty good idea. You hear people say things like, “Our customers like convenience,” or “People want quality,” or the classic, “Our product is...
If you run a product-based business, you’ve probably lost hours to the same spiral: “Places to sell products” “Markets near me.” “Best craft fairs UK.” “Where to sell handmade products.” And somehow, you still end up at the same five markets, the same...
Running a small business is an amazing thing to do, but it’s certainly not easy, and it’s not a good idea to go into things thinking that it will be. The reality is that there’s never quite enough time, money, or resources to do everything you want, and that can be...
Most sellers don’t start out thinking about systems. You just want to create and get your work into people’s hands. But then the admin creeps in. Suddenly, you’re copying and pasting addresses from Etsy into a courier site. You’re checking messages from three...
Data suggests there were more than 30 million e-commerce websites in 2024. There are myriad advantages of shopping online, but how do you ensure your store stands out? Drawing attention and convincing customers to buy from your brand or website are among the most...
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