Data suggests there were more than 30 million e-commerce websites in 2024. There are myriad advantages of shopping online, but how do you ensure your store stands out? Drawing attention and convincing customers to buy from your brand or website are among the most significant challenges for online enterprise owners. In this guide, we’ll share some helpful hacks to ensure your business stands out for the right reasons. 

A fantastic website

From captivating content and striking web design to seamless checkout processes and advanced, personalised features, it’s crucial to ensure your website is fantastic. Your site should cater to the needs and preferences of your target customer and showcase the unique identity of your brand. If your store looks drab, it’s too basic, or it’s difficult to find products, add them to your cart and checkout, you’ll lose customers. Top reasons to leave e-commerce sites before buying include poor website design and customer experience, a lack of payment options, extra charges and high delivery costs, a lack of customer service and support options, and limited payment and delivery choices. Over 40% of consumers abandon their carts due to expensive shipping. 

There are several ways to elevate your website, including hiring professionals, analysing data and user feedback to identify and address pain points, testing different content ideas, formats and themes, and adding features. Conducting market research, monitoring other websites in the industry and taking inspiration from sites and stores you admire can also help you improve your website.

Simple, quick, affordable ordering

When it comes to online shopping, most people are looking to save time and take advantage of stress-free, convenient ordering processes. If you run an e-commerce business, it’s critical to understand the importance of providing simple, quick and affordable services. If delivery takes too long, the checkout process is too complex, or costs are too high, you may lose out to competitors. Outsourcing and using services such as fulfilment centres can help you streamline processes, save time and money and convert more leads to improve your ROI. It’s also important to test your website, review payment and delivery options regularly and see what your competitors offer. Aim to maximise value for your customers. You may find that people will spend more to secure free next-day delivery, for example. 

Enticing offers

Offering enticing deals is a brilliant way to attract new customers and encourage consumer loyalty. From flash sales and discount codes to multi-buy offers, there are many ways to persuade shoppers to buy. Choose promotions that are relevant to your target buyer. It’s a great idea to use market research and customer feedback to help you decide which deals will have the most impact. Some brands may benefit from straightforward price cuts across the range while others may find shoppers spend more if they discount specific products or services. Choose the strategy that is best for your business. 

Competition for online customers is fierce. Standing out in a crowded marketplace is one of the biggest challenges for business owners. If you run a store, it’s wise to focus on these key areas: creating a fantastic, user-centered website, providing simple, quick and hassle-free ordering processes and offering enticing deals. 

Want more tips and opportunities to grow your business? Have you checked out The Hub?